The Hitchhiker's Guide to Product-Led Growth

A Useful Handbook to Navigate and Master the PLG Galaxy

The Hitchhiker's Guide to Product-Led Growth is a comprehensive handbook that covers the essentials of PLG, explores advanced strategies, and offers a collection of proven PLG recipes.

Drawing from industry experts and my own experience, this book synthesizes the brightest ideas from across the PLG world into practical insights you can use to drive growth.

The document is in a unique Notion format, reflecting over 80 hours of dedicated research and years of hands-on experience. By accessing it, you'll be fast-tracking your path to mastering Product-Led Growth! Inside, you'll find:

• 130 pages packed with insights
• Dozens of real-world examples and industry experts' insights.
• Both foundational and advanced PLG tactics
• An evergreen resource, regularly updated to stay current

High-level product-led growth processes.

Delivery: When you order, you receive a unique Notion link to the handbook. Delivery is done by Gumroad and should take no more than a few minutes at most.

Definitely contact me if anything goes wrong!

Who the hell am I and what the hell is this?

I’ll keep my identity hidden—I’m mysterious like that.

I’ve been through the gamut, working with companies of all sizes—from early-stage startups to massive enterprises—always with a touch of product-led growth. I’ve done marketing, product, and everything in between.

This book is all about PLG. It covers the basics, moves into advanced tactics, and collects PLG recipes I’ve gathered through my journey. I never intended to release this—it was more of a personal handbook. But one friend said, “Hey, why don’t you put this out?”

So here we are. Weak-willed, I suppose.

A lot of what’s in here isn’t original—I’m just the one to synthesize these brilliant ideas from others and put them together with a dash of my personal experience.

As I write this, I’m sitting in a café in Porto, not far from Café Majestic, where JK Rowling penned some of Harry Potter. The cobblestone streets and historic architecture are enough to make anyone feel like they’ve got a masterpiece brewing.

(Granted, she ended up with a multi-billion-dollar seller, and I’m paying Shopify more than this book will ever cost you.)

Who is this book for?

• Anyone who wants to dive into PLG.

• Product-led practitioners who need to stay sharp.
• PMs, marketers, or devs looking to transition into PLG or understand it better.
• Founders building product-led and need an edge.
• People trying to educate their leadership on PLG (yes, copy and paste sections into your deck—go ahead).
• Folks scrambling for a last-minute gift for a colleague.
• Anyone who enjoys reading, or at least pretends to.